How to attract more people to what you do, let’s be clear on our introduction!
Today, I am going to address an issue that comes up for many direct marketers and business owners especially those in health and wellness or those that have multiple businesses and wear different hats. This issue is how do I say what I actually do? A shortened version of an elevator speech, How do you say what you do in a way that’s direct, engaging and compelling.
Listen to this for those of you that ever get tongue-tied when you’re in conversation with someone as the chat turns to you and what you do. You think, I know this is an opportunity and you think I just need to let this person know that I can help provide her with options of natural solutions and empower to make changes for a healthier lifestyle and then when you go to say what you do it ends up being a long run on sentence that leaves your new contact with the hundred yard stare or it ends up coming across very timid and sounds unsure about how much value you provide.