Are you surprised to hear that when I meet many of our clients for the first time they share that they are ready to give up on social media?
They are desperately trying to build a business online and feel frustrated and like, “what’s wrong with me, why can’t I do this??”
If you struggle with this you aren’t alone. And if you don’t struggle with this, your friends/team members do!
When I “audit” their social media I find that they are almost all making the same huge error…
The big “mistake” is focusing on products instead of problems.
If you are operating on social media, congrats! You are a marketer and are trying to pound through all of the noise and catch people’s attention. And marketing isn’t about products it’s about PEOPLE.
People aren’t going to exchange money for products. They are going to exchange money to solve a problem.
When a customer wants the solution more than their money, a sale is made.
The big idea I want you to take action on when you are posting is to tell stories about problems and how they were solved.
The person is the hero, not the product.
Instead of posting pretty graphics about your products, tell gut-wrenching stories about people’s problems.
Let me give you an example…
On the surface, Jody was a positive, successful leader. She loved the product and earned 6- figures per year. She could take vacations when she wanted, but she thought her team didn’t value her. She loved them dearly, but they didn’t respond to her at all.
Her team had grown, so most of her interaction was over social media- and while she posted what she thought was valuable content every day- no one was responding!
It was making her question her value as a leader, her joy, and her relationships.
Something had to give, or she was going to give up on the group completely…
Then she started focusing on problems. She asked more questions. She told more stories about her journey and she posted fewer quotes and learning videos.
Her engagement went through the roof! Her team was sharing again and enrollments started going up. She was reminded of her value. She was a guide to help her team members solve their own problems.
Now she could have peace and excitement about going for her next rank. And she knew her team was with her.
Yes, it takes more effort to think about a day in the life of a person, instead of bullet points about a product. But we can all agree that busy work with no results is the worst. Bullet points about products have their place, but not in every single post.
Remember, tell stories about the person, not the product, and everything will be better.
Tasha
When you are ready there are a few ways to work with us:
- If you haven’t grabbed a copy of my #1 best selling book yet, “Customer First-Create More Impact and Income With Your Network Marketing Business (Without Being High-Pressure or “Salesy”) Download a free copy HERE
- Our masterminds help committed network marketers master the skills necessary to earn full-time income. Let’s chat because a personalized plan is best. Go to emergesalestraining.com/chat
- Join the Emerge Surge. The Emerge Surge is our year-round group coaching program where you will be able to organize and implement your productivity, sales, recruiting, leadership, and social media systems at your own pace. Attend live coaching calls with Tasha 1x per week, watch simple “what to do next and what to say” videos to move into action immediately. Join for your first 2 weeks for free, and only $47/month after that at https://emergesalestraining.com/emergesurge.