#102 The One Word to Increase Influence By 30%

There is a super simple formula we can use to communicate that will help people respond better to us. We just need to give them a reason.

Here is a link to the book I am reading, The Science of Selling.

Here is a link to the article I reference in the podcast.

Here is the link to sign up for the Closing Workshop. emergesalestraining.com/closing.