“I HATE facebook groups and want nothing to do with them!”
The social media puzzle can be a tricky one…
Today I’m going to share with you why it’s important to think about using social media to build community, and 4 tips that will help you do this. To watch this video podcast you can click here.
So let’s dive into why using social media can be a powerful way to build a strong community:
- People are already there, it’s easiest to build community where they are already hanging out
- If you have a large group with lots of members, a little strategy can go a long way for builder retention and customer engagement
- People want to know their leaders. What people look for in leaders is trust, compassion, stability and hope. If we don’t show up ever, except to post an announcement, we aren’t building that trust, compassion, stability and hope.
But this doesn’t mean it is easy for everyone to do….Recently I was working with a leader who said she hated her Facebook groups and didn’t want anything to do with them. After I gave her a few tips, her face lit up and she thought, “ok I can do this”.
These tips will be specifically for operating inside of your Facebook group for your active business builders. Here are the tips I gave to my client that will hopefully help you also :):
- Get clear on your core values and inside of your group, recognize people for their character and behaviors. Is one of your core values around constantly learning? Take a moment to publicly recognize someone on your team for getting a result that was tied to the behavior of learning something and implementing. Whatever you recognize, you will replicate.
- Deconstruct success with your team member. Do you have someone on your team who is doing a good job? Interview them and post the video in the group.
We do this on the Emerge podcast and these are often the most popular. It’s not enough to say, “hey good job Sally on your 5 enrollments last week.” There is too much mystery and your team member will likely compare and despair. Instead, ask them to break it down. Where did you get the contacts? What did you say at the end so they bought today instead of later? This will give the person you are interviewing great confidence, and increase the confidence of others on your team.
- Use stories to role-model behavior. One of the best stories one of my clients told was around a busted class. She went into her group and talked about how she had a class, and no one bought. She shared how she was super sad and started doubting herself. Then she shared how instead of wallowing, she went and booked 2 more classes and she is back to feeling better. This is an “overcoming obstacles” type of story. Now the team knows their leader is out there trying, a busted class is normalized, and there is some inspiration to get out there. The rate of the leader determines the speed of the pack.
- Utilize your assistant to keep from being overwhelmed. You can’t have your assistant tell the stories, or interview the team member. So what CAN your assistant do? Your assistant can pull recognition reports to make it easier for you to recognize top enrollers. He/she can welcome the group and ask an easy get to know you question to get everyone to welcome them. He/she can schedule interviews with your team members from multiple levels.
As we wrap up here, I want to encourage you to pick at least one thing that you would enjoy doing consistently to serve your team. They will appreciate it, and you will be adding massive value to their lives.
I hope this was helpful for you today!