[powerpress]
This week I have a special treat for you, but you aren’t going to be able to simply read about it.
A few weeks ago, I recorded a “sales conversation” or appointment or presentation or whatever you want to call it. And this is the audio for it.
This is great for beginners to see the model, and for those of you who are more advanced to reinforce the basics.
This presentation was not rehearsed, although in full disclosure, it is my husband. He did however scold me for not telling him all those things before, once we got off camera. Every statement made by him and me in this conversation is 100% true for our family. Nothing is made up.
There are a few things to really pay attention to:
- It starts with learning a lot about his goals, and some ideas I have him that reminded him of some of his goals
- The company story focuses on the needs that are addressed by the mission, not on history.
- The line of products was simple, I take no more than a minute on each. Each product connects back to his goals.
- The “close” was a no brainer for him because of the rest of the conversation made so much sense emotionally and logically.
- This conversation was 25 minutes. You don’t need to take all day.
You can get a copy of the video, since it’s a phone appointment, and the transcript by going to emergesalestraining.com/example.
Next week, I’m going to talk about how this appointment is a million times more effective than sampling and following up. In fact, the title is “Screw Sampling.” You will not want to miss that one, it’s likely to ruffle some feathers.
Talk to you next week.
Tasha