I get this question a lot. When you are in direct sales, referrals are everything! If only we all had the luxury of full blown marketing teams creating inbound leads. But even for us that have that, referrals still give you control, and they are more satisfying to work with.
In this podcast, I will cover the reasons customers don’t give referrals (it’s not what you think!), the mindset you need to have to be successful in this area, and the technique that has served me well for the past 15 years.
I have personally sold over $120,000 worth of Cutco Cutlery exclusively on referrals and fair leads (and then got referrals from them) and I have continued to lead my current organization in team lead generation for another decade. Wow! That makes me super old! I mean, errr, experienced. Experienced at getting referrals.
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