“If we look at social media as proof of our value, we are missing the whole point.“
Everyone knows how important social media is these days for your business… to put yourself out there, be authentic, and all the strategies that go with it. But I don’t think the emotional side of social media is talked about enough. To watch/listen to this podcast you can do so HERE.
So if you get caught up in the emotions, I want you to know that is normal. Here are some of the thoughts that went through my mind as I sat down to write this week’s podcast:
- I don’t want to do this.
- Does this even matter?
- Is anyone even going to watch/listen/read this?
- Will they like it?
- Is what I am saying helpful?
- Is what I am saying good enough, am I smart enough, etc?
- Why don’t they like me?
- Am I more than just a taco to you people?!
And on and on. This is coming from me, someone who coaches people on their social media strategy.
If you or someone on your team deals with these emotions about social media, then hopefully what I share today will be helpful. These are the same things I coach my clients on regarding their social media strategy.
We have to show up. You don’t have to show up online, but you have to show up somewhere in order to meet new people or reconnect with old people. We want to show up where the people we want to talk to are, and for a lot of people that is online. So how can we do that without falling into the emotional trap that social media can be…?
- Have a clear definition of success
“Grow my business on social media” can be very vague and lead to a feeling of overwhelm and helplessness. Instead, it can be as simple as “I am going to show up and post something on a daily basis.” If you are just starting out in your network marketing business and using social media, one way to define success could be “I am going to post something every day and get a few conversations started.” And starting a conversation doesn’t even have to be about your business, or about your product. It could be asking for recommendations, or advice from people on which outfit is best. What you’ll notice is that people will respond, and you might be surprised who is following you and message them and ask them how they are doing.
It doesn’t have to be a direct line to your business or your products.
- Treat social media as an experiment
One of the things that my coach tells me and what I tell my clients is “Here is our best guess, and let’s test it and see if it is right or not.”
“When a scientist runs an experiment, there are all sorts of results that can happen. Some are positive, some are negative, but all of them are data points. Each result is a piece of data that ultimately leads to an answer. That is how a scientist treats failure – as another data point.” -James Clear
So instead of looking at your social media posts as a reflection on how people feel about you, treat it as a test as to whether or not people will comment, “Like”, or share the post. I think this can be a healthier way to look at social media – it is a test. What works one week may not work the next and needs to be adjusted.
I am not so sure about anyone who says they know everything about social media, because we are trying to engage human on the other side of that post. And their preference might change, or how they use platforms may change.
For Emerge we ask:
– What worked well?
– What didn’t work well?
– What adjustments do we need to make?
This keeps us out of the personal realm and emphasizes the posts that did or did not work well.
- Post more, not less
When we get emotional, we tend to post less, which makes every post feel so much bigger. What I recommend is to post a little more, and this desensitizes you to the results.
- Have fun
Post to your main news feed the same things you would send to your friends. Social media is supposed to be fun, just like going out to an event is supposed to be fun.
- Focus on providing value instead of proving value
You may have heard me say this before, and this is an overarching principle in all areas of business that I believe in. Getting likes, comments and shares are important on social media, because that is how you start conversations. But if we look at social media as proof of our value, we are missing the whole point.
The point is to build relationships with the people we want to talk to. We do that by providing value.
Providing value could be making someone smile, inspiring someone, or sharing a relatable story that tells them they are not alone.
The last thing I want to share with you is that while there is this emotional side of social media, without it, I wouldn’t have connected with many of my amazing clients. It can definitely be tough, but also really rewarding.
Just give it some time. It will feel awkward at first, but you may start enjoying it. 🙂
Thanks for reading today’s post!
If you would like to join me in my 9 week coaching group, Your Social Media Engagement Foundation, the group starts on October 2nd at 4:00 pm PT/7:00pm ET. We focus on how to create an engaged online community and a social media strategy that provides value. You can REGISTER HERE or send an email to firstname.lastname@example.org if you have questions. 🙂
P.P.S You are invited to join me live on October 4th for a $27 workshop where we will focus on how to get more contacts through building influence. You can grab the details HERE.