To email or not to email? Is it worth your time? This is Michelle Peto and I am one of the sales and leadership coaches with Emerge Sales Training. For those of you new to the podcast, this is the podcast for network marketers who want to uplevel their sales and leadership skills while being a good human. Our coaching team releases new episodes every Monday, Wednesday and Saturday. We know you are going to want to have access to our amazing coaching team. We have free training available for you to make closing sales an enjoyable process for you and your customers, or to make recruiting an enjoyable process for you and your potential business builder. Sign up at emergesalestraining.com/freetraining
As a sales and leadership coach, I get asked from my students my thoughts on doing email blasts to reach out to customers that are less active with the hopes of generating business. With so many options of how we can connect with our customers outside of just picking up the phone, it is important to remember that whatever means you decide to use to reach your customers that you have to keep the end in mind. When you create your message to share with the world, your first instinct is to just start telling everyone how great your product is and that everyone should buy it. Many direct marketers have this perspective because they truly have a passion for their products and that once someone tries them they will feel that same passion. The problem is that you have to create that passion PLUS value to your customer within the vessel in which you are communicating. Highlighting the features and benefits is just not enough. Customers care about is in it for them.