Are you surprised to hear that when I meet many of our clients for the first time they share that they are ready to give up on social media?
They are desperately trying to build a business online and feel frustrated and like, “What’s wrong with me, why can’t I do this??”
If you struggle with this you aren’t alone. And if you don’t struggle with this, your friends/team members do!
When I “audit” their social media I find that they are almost all making the same huge error…
The big “mistake” is focusing on products instead of problems.
If you are operating on social media, congrats! You are a marketer and are trying to pound through all of the noise and catch people’s attention. And marketing isn’t about products it’s about PEOPLE.
People aren’t going to exchange money for products. They are going to exchange money to solve a problem.
When a customer wants the solution more than their money, a sale is made.
The big idea I want you to take action on when you post is to tell stories about problems and how they were solved.
The person is the hero, not the product.
Instead of posting pretty graphics about your products, tell gut-wrenching stories about people’s problems.
Let me give you an example…
On the surface, Jody was a positive, successful leader. She loved the product and earned 6- figures per year. She could take vacations when she wanted, but she thought her team didn’t value her. She loved them dearly, but they didn’t respond to her at all.
Her team had grown, so most of her interaction was over social media- and while she posted what she thought was valuable content every day- no one was responding!
It was making her question her value as a leader, her joy, and her relationships.
Something had to give, or she was going to give up on the group completely…
Then she started focusing on problems. She asked more questions. She told more stories about her journey and posted fewer quotes and learning videos.
Her engagement went through the roof! Her team was sharing again and enrollments started going up. She was reminded of her value. She was a guide to help her team members solve their problems.
Now she could have peace and excitement about going for her next rank. And she knew her team was with her.
Yes, it takes more effort to think about a day in a person’s life, instead of bullet points about a product. But we can all agree that busy work with no results is the worst. Bullet points about products have their place, but not in every single post.
Remember, tell stories about the person, not the product, and everything will be better.
Not sure where to start to work with us?
- Download a FREE copy of #1 Best-Selling Book “Customer First: Create More Impact And Income With Your Network Marketing Business Without Being High-Pressure Or Salesy” here: emergesalestraining.com/book The key to getting out of our own way is to put our customers first. It’s not a tactic, it’s a way of business. I am so passionate about this topic that I want you to have this book for free.
- Want to help your team members close more sales, add more team members, or stay motivated? Most leaders are looking for a fresh perspective and a different voice to jumpstart their team. If you or your upline would like to chat about having us host a free team training just message Karen HERE with “team training” and she will ask a few questions to see how we can best help.
- Want to work with me as your coach? Join Our Customer First Sales, Recruit Like a Boss or Resilient Leader Mastermind. This is for dedicated network marketers who want to have more sales, more builders, and more sanity. These coaching groups focus on processes (and the words to say) for getting organized, increasing sales, getting more builders each month, and implementing business systems. Just connect with Karen on messenger HERE (say “mastermind”) and she will chat about how we can help.